Once airborne, our flight crew take advantage of opportunities to save fuel and emissions where practicable and supported by air traffic control. During the past year, the airline has invested $22 million in new technology for in-flight connectivity, which is now 70 percent wireless. Second, there has not yet been a holistic, structured approach for designing sustainable business model innovations that generate full value. But with the aging fleets, Emirates will have to either face difficulty in pleasing its customers with an outdated technology or spend a fortune on new fleets to maintain customer experience. Emirates invested over AU$ 125 million into this project to ensure the conservation of the unique bio-diversity of this valley and has since planted over 175,000 native trees and shrubs across the site. The airline says it is also committed to responsible consumption by making careful decisions about what items we purchase, how we source them, how we manage disposal of waste and how we consume water and power. On carbon emissions, the airline says that as well as the above efficiency measures, it supports the development and introduction of the, It will also encourage the development of a commercially-viable supply chain for, As yet, the airline has not released details of this, saying only The airline continues to explore partnership opportunities in the few destinations on its network where SAF is being made available, and is reviewing longer-term prospects for technologies such as power-to-liquid fuels.. The case emphasizes how Emirates capitalized on its location-a small city-state strategically located to reach of the world population in a flight of less than eight hours-to build a fast-growing and profitable hub-based business model. To determine the sustainability of Emirates' strategy, one must analyze the competitive forces: the threat of new entrants, rivalry among competing firms, bargaining power of suppliers, bargaining power of buyers, and the threat of substitute products. The Emirates company uses a variety of targeting methods to select potential buyers for its products. These efforts have been ongoing since 2003, and the airline has also been working with IATA to extend this routing system across the world as a standard operating procedure where possible. They should also be of value to policy-makers, planners and what is the competitive advantage of emirates airlines? By continuing, you agree to our Terms and Conditions. It has learntfrom the mistakes done by the Emirates and has tried to imitate the same to improve its quality and to be one of the best airlines in the world at the age of 10. Emirates has a modern and fuel-efficient fleet with an average age of 6.5 years. It says there are between 50,000 to 60,000 items on each Emirates flight, from the food served, to the toiletries, safety equipment and bed linen. Emirates is promoting its sustainable operations, and highlighting its three core environmental initiatives. A video of this is available below. As of last year, the airline invested $22 million in installing and operating in-flight connectivity systems on its fleet, which are now 70 percent WiFi based. As part of our effort to save gas emissions, our fleet is being reduced while maintaining a lighter profile and using new air traffic control software. This has so far saved 95 million bottles from landfill. The sustainability of the Emirates Airline Company has been proved in the report by Quantitative data's from the environment factors of the company. In 2010, the UAE Cabinet approved the Green Building and Sustainable Building standards to be applied across the country. The Emirates Group vision is to become a leading global corporation in the traveling field, so it expands its businesses into every part of travel and tourism (The Emirates Group 2016). Resources: UAE being the major exporter of oil in the world meant that the major resource for the Emirates the fuel was available at a very low price than many of its competitors. , Strategic decision to not be in an Alliance7: Emirates believed that the marketplace will be hindered when an airline will need a consensus from its Alliance partners. Emirates funds the DDCR, through an ongoing investment of over AED 28 million (USD $7.6million) and sits on its management board. With a Five-Star Skytrax rating14, Qatar Airways has differentiated itself from the Emirates to be higher premium brand of the two. Narrates the story of Emirates, an airline founded in 1985 in Dubai that by 2013 was among the three largest commercial airlines in the world. We prioritise the use of ground power and pre-conditioned air where it is available so that the aircrafts auxiliary power unit a small jet turbine located at the rear of the aircraft can be switched off. It also has a fuel efficiency programme that helps reduce unnecessary fuel burn through the use of a fuel monitoring system, flexible route planning with air navigation partners, air traffic management to develop efficient routes and aircraft weight management to reduce aircraft weight (and thereby fuel burn). The UAE government supported Emirates entry into new markets by negotiating bilateral aviation agreements with foreign states whose markets Emirates wished to enter. Connectivity: Dubais small size was not seen as a deterrent by the Emirates. Introducing a robust fuel monitoring system and advanced data analytics, which has resulted in reduction of discretionary fuel uplift from crews and dispatchers. For details on how we use your information, please see our privacy policy. We strive to be leaders in environmental performance in our industry and in our region, and were committed to complying with all applicable environmental regulations and standards. Aging Fleet3: Emirates has been amazing in providing world class services, and most of the credit goes to the young fleet size, which are equipped with modern technologies. In its first years, 70 Arabian Oryx were re-introduced and 6,000 indigenous trees and shrubs planted. All parts of the company were affected by redundancy, resulting in a 31 percent reduction in employees. Read the stories behind our sustainable products on board. Dubais abundant sunshine helps to power our state-of-the-art Engine Maintenance Centre, where we installed a one megawatt array of solar photovoltaic panels. Etihad has also shaped its airlines to be the cheaper of the two in many of the common destinations, taking away Emirates customers. To read about more recent sustainability and environmental performance, the 2020-2021 annual report is available for download. Emirates is supportive of efforts around the world to improve the efficiency of air traffic management and to provide more flexibility on flight routes. Pacific Sector: Emirates has been very successful in connecting eastern and western worlds. Role of the Dubai government has been exponential in building the Emirates Brand. The Flight Training Facilities department sources a range of items from Emirates Engineering when aircraft interiors are being upgraded. HH Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Maurice Flanagan, Executive Vice Chairman and Tim Clark, President of the Emirates Airline. Moreover as we in the Airline industry, where the threat from substitutes, other competit View the full answer Dubais contribution in the success of Emirates Airlines is as mentioned below: . The leadership team has 23 years of experience inside the company. Emirates says that it has zero tolerance on carrying banned species, hunting trophies or any products associated with illegal wildlife activities. Its ground handling colleagues are trained in IATAs Live Animal Regulations and its own internal policies on carrying wildlife, with frontline employees trained to recognise and report suspicious cargo. 3. For example, we use lightweight cargo containers, and optimise the amount of potable water loaded for each flight based on the planned passenger load and distance to fly. The sustainability imperative seems driven by a realization of the global business community: a firm's purpose beyond profit and its codependency on other firms, organizations and individuals in the ecosystems in which it operates represent significant forces in maintaining long-term profitability. It takes time and concerted executive attention to develop the necessary attitudes, mental models, strategies, and practices that can leverage the core business and turn sustainability into an advantage. Is Emirates strategy sustainable? The strategy followed enables the company to; 1. Well-maintained aircraft contribute to efficient flight operations too. You can read more in the Aviation Benefits Beyond Borders report(Opens a PDF in a new tab) written in July 2016. Specifically, Emirates targets creating a longhaul hub in Dubai, one that links the world, such as through a cross-connectivity zone in Abu Dhabi. With one of the most cost-efficient operations in the airline industry, Emirates enjoys an advantage over its competitors. Chairman's message Please click here for more information. Get your custom essay on, Get to Know The Price Estimate For Your Paper, "You must agree to out terms of services and privacy policy". If case of the former option, Emirates determined whether to add new service to an existing route or to swap out a services existing plane with a larger and newer craft. an academic expert within 3 minutes. It is also planning to build the worlds largest vertical farming facility in a joint venture with US-based Crop One, an industry leader. All rights reserved. The 130,000 square foot controlled environment facility will produce 2,700 kilogram of high quality, herbicide- and pesticide-free leafy greens daily, using 99 percent less water than outdoor fields. This has so far saved 95 million bottles from landfill. Emirates integrates its business strategy to include two main metrics. Dont waste Your Time Searching For a Sample, A Strategic Report on Emirates Airlines Business Management, Human Resource Management at Emirates Airlines, Comparison of Decathlon and Emirates Airlines, Annual report of Delta airlines & Singapore airlines, Project success: success factor and success criteria, The Success of the Southwest Airlines Marketing Strategy, Tourism Industry in the United Arab Emirates. Our vehicle fleet managers are focused on minimising the environmental footprint of our road operations. Is Emirates strategy sustainable? In the airline industry, Emirates has an excellent cost-efficient business model, which gives it an edge. Our efforts to minimise our environmental impact continue onboard the aircraft. First, Emirate's business model focused on the major metrics that generate profits. The new Terminal had become a new face of the Emirates airlines and one more reason for the customer to fly Emirates. The implementation ofidle reverse thrust on landing, instead of switching the engines into reverse thrust. Emirates spends billions of US dollars on fuel each year, so naturally we are monitoring the development of biofuel technology with great interest. Its tea supplier, Dilmah Tea, has achieved carbon neutrality, ensuring that the tea options served in all cabin classes are sustainable. With the youngest fleet3 amongst any other players in the industry, it has grown at a humungous rate within a decade of its operation. Today, even though a greater number of population are in Emirates reach, a majority of those population is still under the middle-class level. Representing about 5 per cent of Dubais total land area, this is the biggest piece of land which Dubai has dedicated to a single project. But, in the upcoming future few of the factors which Emirates enjoy today will start to deteriorate such as. Emirates Airline has been largely successful due to its competitive pricing strategies that it uses successfully against its competitors. Today, the Emirates Group is one the most comprehensive travel and tourism operation in the world. This base was then used to determine whether to add capacity to existing routes or launch a new route. Recent initiatives include the use of data analytics and in the near future of machine learning (ML) and artificial intelligence (AI) to better forecast potable water uplift in each flight. what is the competitive advantage of emirates airlines? The first flights connected to the neighbouring. Helping & empowering business owners for over 15 years, helping them to understand how to protect own interests, build bridges to amplify joint ventures, adapting new business practices and solutions. Our Airbus A380s are among the quietest large aircraft available, and were designed to meet strict requirements at some of the worlds most noise-sensitive airports. Woman single-handedly takes on BA and wins, EasyJet pilot does 360-degree turn so passengers can see the Northern Lights, Expo 2020 Dubai and Emirates Flight Catering tie-up to create eco-friendly F&B, Emirates announces initiatives to reduce single-use plastics inflight, Air France-KLM carries out its first long-haul flight powered by Sustainable Aviation Fuel (SAF), Frequent fliers cause half of aviations passenger emissions: report, To see our latest subscription offers for Business Traveller editions worldwide, click on the Subscribe & Save link below. Strong growth and world class infrastructure 2. These spikes strained the airports capacity, but they were essential to allow connecting passengers the widest possible choice of connections from points east to west13. Emirates invested over AU$ 125 million into this project to ensure the conservation of the unique bio-diversity of this valley and has since planted over 175,000 native trees and shrubs across the site. Emirates enjoy the low price of fuel and also the low cost labour in this region, which is more than just convenient for an Airline operator. 10 Ways to Lead a Healthier Lifestyle in 2022. Who Is the Founder of Serum and How Did it Start? Working with air traffic management providers to develop protocols that enhance operational efficiency. Adding on to this, the lower labour population of Emirates, which comes from Asia Pacific regions of India, Sri Lanka and Pakistan have also showed improvements in their average per-capita income These factors will force Emirates to rethink its cost structure. The 130,000 square foot controlled environment facility will produce 2,700 kilogram of high quality, herbicide- and pesticide-free leafy greens daily, using 99 percent less water than outdoor fields. Their combined initiatives are saving more than 2,850 MWh of electricity a year. Dont know where to start? Emirates was capable of reducing their fixed cost, and the subsidies and Tax exemptions by the government fused many of the profits made by the company into its own development. For more information, you can view the full details of all of our aircraft. You can get a custom paper by one of our expert writers. Saving fuel inflight begins with planning on the ground. what are the strengths of emirates airlines? Demand-side management of electricity will play a role, as will increased public transportation. Consequently, EKFCs carbon dioxide emission will decrease by three million kilogram annually the equivalent of the annual electricity use of 518 family homes. Going off the original business model of Emirates, Etihad Airways has also been opportunistic and foresighted in having a greater airline in the world. Aircraft. Getting more customers is the main goal. Over one-third of the planets seven billion citizens lived within a four-hour flight of Dubai, and over two-thirds lived within an eight-hour flight. Designed with green buildings principles, the resort was built to minimise energy and water consumption, with features such as heat pumps, solar panels and passive ventilation systems. The connectivity option made Emirates push to reach many destinations as possible. Emirates supports the efforts in ICAO to establish this global approach, and were committed to working with the ICAO to achieve carbon-neutral growth from 2020 and help to create a safe, efficient and environmentally responsible civil aviation sector. In the upcoming future Emirates airlines will face strong challenges with global aviation. Sustainability in operations On the ground The greatest proportion of our carbon emissions comes from the consumption of jet fuel, so our selection of aircraft and our operation of those craft present the best opportunities for reducing our environmental impact. Weve also been installing light emitting diode (LED) lights across our facilities, saving large amounts of electricity with the LED lights in the Emirates SkyCargo terminal at Dubai World Central (DWC) saving over 970 MWh of electricity a year. An airline that has really made an effort to put its best foot forward as the greener carrier, Virgin Atlantic, has won accolades recently in order to become an environmentally friendly airline. It is also planning to build the worlds largest vertical farming facility in a joint venture with US-based Crop One, an industry leader. (2016, Sep 10). Our customers, staff and regulators are increasingly conscious about the environment and greenhouse gas emissions. The Emirates Groups commitment to sustainability means multi-billion dollar investments in the most modern, eco-efficient technology available in aircraft, engines and ground equipment, and by operating our assets in the most environmentally-responsible manner. Emirates Airlines is an integral part of "The Emirates Group", which comprises more than All Rights Reserved. Etihad Airways: Emirates has enjoyed the subsidised fuel offered by the UAE region. Local government support 3. In 2021-01, the state intends to receive $1 billion in revenues. Another way to reduce fuel consumption on current aircrafts is to reduce plastics usage and to adopt biofuels. This became the foundation for theDubai Desert Conservation Reserve (DDCR), which was created in 2003 and expanded the protected land area to 225 square kilometres. Sustainability and ecoefficiency are the cornerstones of all Emirates Group operations - both in the air, and on the ground. Emirates also maintained a younger fleet in the industry, with an average airplane age of 6.4 years, which enhanced the passenger experience and increased fuel efficiency. We can link its success to the leadership of the company and to the Dubai Governments support. Dubai hub. First, the business model and how to become more profitable, and second, its operational effectiveness. Emirates Flight Catering also supports the Emirates Environmental Groups aluminium can drives donating thousands of kilograms of cans a year collected from our flights. Our flight operations specialists collaborate with air traffic control organisations internationally to deliver more efficient routes and operational procedures, applying the latest in technology to support these enhancements. Type your requirements and Ill connect you to Its location will enable quick delivery of fresh products within hours of harvest, maintaining the foods nutritional value and reducing carbon emissions associated with transportation. Meet & Greet Opens an external link in a new tab, Eurail Opens an external link in a new tab, Media centre Opens an external link in a new tab, Careers Opens an external link in a new tab, The Emirates Airline Foundation Opens an external link in a new tab, Skywards Exclusives Opens an external link in a new tab, COVID-19 information and disrupted travel, the Emirates Group's Environmental Policy. Planning on the major metrics that generate full value each year, so naturally we are monitoring development! The development of biofuel technology with great interest enjoys an advantage over its competitors policy... Agreements with foreign states whose markets Emirates wished to enter the Emirates one-third of the planets seven billion citizens within. 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